adidas Originals Spring/Summer 2008: Introducing Originals Denim by Diesel & Presenting the Atelier Retail Concept

On February 4, 2008, two iconic lifestyle brands, adidas Originals and Diesel, launched break-through product collaboration - adidas Originals Denim by Diesel.The first denim collection to result from this four year relationship is a collectible line of extremely detailed, premium denim for true aficionados, designed together by the adidas Originals and Diesel creative teams.
adidas Originals and Diesel - two global brands that stand for authenticity, self-expression and creativity - have come togBerlin and New York were the first metropolitan cities to welcome the new adidas Originals Atelier retail concept, to be launched exclusively during their respective Fashion Weeks. Inspired by all of the characteristic traits of an atelier that symbolize the evolvement of craftsmanship, the new retail concept shapes a fresh identity and combines the brand's incomparable sports authenticity with a contemporary look.The newly designed adidas Originals store will be transformed into an open and inviting space that will serve as a one-of-a-kind destination where consumers are inspired to Celebrate Originality.ether in the spirit of unconstrained exploration and collaboration.