Strong feelings about increasing cultural unity and personal commitments to a better environment can be expected to make consumers more receptive to bright, layered colors, contrasted with earthy, neutral tones, according to the 2009 edition of ColorForward™. This Clariant Masterbatches color trend analysis and design tool is released annually to help designers and marketing professionals make informed color choices. ColorForward 20
09 is the collaborative effort of color specialists from North and South America, Europe and Asia. It is an invaluable service available through Clariant’s global network of ColorWorks™ design & technology centers.
Each year, the ColorForward team explores global cultural influences and lifestyle trends to gauge their impact on color directions for future consumer products। “These color forecasts are meant to be used as a guide, linking color preferences and social trends and showing how these relationships impact the path of color trends.” explains Carolyn Sedgwick, Clariant ColorWorks Business Manager. “ColorForward does not tell you what color to choose. Rather, its goal is to provide information and inspiration that can be interpreted, adapted and applied to suit individual marketing objectives and product requirements.”
09 is the collaborative effort of color specialists from North and South America, Europe and Asia. It is an invaluable service available through Clariant’s global network of ColorWorks™ design & technology centers.Each year, the ColorForward team explores global cultural influences and lifestyle trends to gauge their impact on color directions for future consumer products। “These color forecasts are meant to be used as a guide, linking color preferences and social trends and showing how these relationships impact the path of color trends.” explains Carolyn Sedgwick, Clariant ColorWorks Business Manager. “ColorForward does not tell you what color to choose. Rather, its goal is to provide information and inspiration that can be interpreted, adapted and applied to suit individual marketing objectives and product requirements.”
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